naia
AI Coaching for Employee Wellbeing & Performance
Building resilient teams through science-backed AI coaching.
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In partnership with Relief AI • 30+ years of behavioral science • Enterprise-grade privacy & security
Meet naia
AI coaching for employee wellbeing and performance in every pocket.
naia is not a chatbot. naia knows you.
Available everywhere your people are. Built to feel like a conversation, not a tool.
- Voice, video, text. Interact however feels natural
- Available 24/7, 365 days. Zero days of absence
- 50+ languages. Scalable across borders and cultures
- Memory function. Remembers context and continually learns
- Enterprise-grade security. End-to-end encryption & access controls
- Human backup. Seamless handover to a PhD psychologist when needed
- Aggregate team insights. Wellbeing patterns, no personal data exposed
A new approach to workplace wellbeing and performance.
Workplace stress and burnout are climbing while traditional support systems stay flat. Felix Global has partnered with Relief AI to bring naia, an AI-powered wellbeing and performance platform, to organizations that need a scalable way to support their people. Built on 30+ years of behavioral science from the Scheelen® Institute and trained on a decade of human coaching data, naia gives every employee private, on-demand access to science-backed coaching while giving organizations anonymized insight into team wellbeing trends. The result: a proactive way to build employee resilience before burnout costs you talent.
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30+
Years of behavioral science
50+
Languages supported
24/7
Always on, 365 days
10 yrs
Of human coaching data
Built on the RELIEF® behavioral framework: 30+ years of research, validated by leading European universities.
24/7 access in 50+ languages through voice, video, or text. Personalized to every individual.
Organizational wellbeing trends without ever exposing personal data.
What naia delivers
naia combines behavioral diagnostics, AI coaching, and organizational insight in one platform, delivering measurable impact on employee resilience, performance, and retention.
Recognize, manage, and prevent burnout.
Constant pressure, high expectations, and the pace of modern work can lead to fatigue, anxiety, and reduced performance. naia helps employees recognize early stress signals and build healthier ways to manage demanding environments: privately, on their schedule, in their preferred language.
Building stronger habits for managing pressure.
Beyond short-term support, naia helps individuals develop strategies that compound over time: emotional resilience, energy management, focus and recovery. For organizations, that means a proactive approach to burnout prevention rather than reacting after it has already cost you people. Felix Global helps you build the program around it.
Peak performance starts with the mind.
Whether on the field or in the boardroom, naia helps individuals understand how they respond to pressure, manage stress, and stay mentally prepared to perform. The same diagnostic framework trusted by Olympic athletes is available to your leaders, managers, and high-stakes performers: focus, confidence under pressure, emotional regulation, and sharper decision-making.
See what your people need before they ask.
naia delivers anonymized wellbeing trends and stress indicators across your teams, never individual data. Leaders see where pressure is building, which functions need support, and how interventions are working. Felix Global helps you turn those insights into action through the broader talent and culture strategy work we already do for you.
Powered by Relief AI
Built on proven behavioral science.
naia is powered by the RELIEF® framework, a behavioral diagnostic methodology refined over three decades. naia translates that science into real-time, personalized coaching available to every employee, every day.
Evidence-Based Framework
- Stress resilience
- Leadership psychology
- Human performance
Academic Backing
- Validated by leading European universities
- Society for Stress Prevention
30+ Years of Research
- Proven methodology
- Real-world application
- Scalable across populations
naia translates decades of behavioral science into scalable, real-time performance support for every employee.
The naia diagnostic
What the RELIEF® assessment measures
Every user starts with a 183-question behavioral assessment that builds a personal baseline across four areas:
Stressors & strains
Where stress originates and how hard it hits
Cognitive & emotional amplifiers
How people intensify their own stress
Meaning, motivation & engagement
Including leadership and workplace context
Resilience, coping & a stress index
Existing resources and burnout risk
Your Personal Stress Index, tracked over time
The employee experience
How naia works
01
Assess & Analyze
A science-based assessment sets each user’s behavioral baseline.
02
Stress & Mental Wellbeing
Real-time conversations and guided exercises build resilience, 24/7.
03
Performance & Readiness
Coaching for focus, decisions, and confidence under pressure.
Trust by design
Privacy and data ownership, built in.
Personal data stays private
All personal conversations and behavioral insights remain fully owned and controlled by the individual user. Organizations never have access to personal data.
Enterprise-grade security
naia is built on enterprise-grade security and privacy, with end-to-end encryption, strict access controls, and compliance with leading data protection and privacy standards.
Anonymized organizational insights
Organizations receive only anonymized wellbeing trends and stress indicators across teams, never individual data.
Where naia performs
Trusted where performance matters
As Featured In
Cosmopolitan
“How the Olympics Are Using AI to Protect Athletes From Online Hate”
“Working with naia has become an important part of my preparation. To perform at my peak, I need to filter that noise and stay centered — naia helps me structure my thoughts, reflect with clarity, and stay mentally disciplined.”
— Johannes “Hansi” Lochner, Olympic Gold Medalist
Published February 2026 · Cosmopolitan Magazine
In the enterprise
“It brings me joy to experience the future today.”
— Dr. Thorsten Uhle, Global HSE Manager, Bayer AG
Felix Global works with organizations to bring the same science behind elite athletic performance into the workplace, building resilient teams that perform under pressure.
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The Felix Difference
Why deploy naia with Felix Global
naia is a powerful platform. Getting real value from it inside an organization takes more than a software rollout. It takes the people-strategy expertise to embed it where it matters, communicate it credibly to employees, and connect the insights to broader talent decisions. That’s what Felix Global brings.
Wellbeing shows up on the P&L as absenteeism, turnover, and performance decline. naia is built to get ahead of all three.
Globally, an estimated 12 billion working days are lost to depression and anxiety every year, at a cost of US$1 trillion in lost productivity. World Health Organization, 2024
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- ✓Human capital depth. Decades of experience designing talent and culture programs for organizations across industries.
- ✓Adoption support. When you need it, Felix Global can add change management, communications, and manager enablement services to make the program land.
- ✓Connected to your talent strategy. naia insights inform the rest of what we do for you: recruiting, development, transition, leadership.
- ✓Trusted partner. With 35+ years of experience and a commitment to long-standing customer relationships, Felix Global is your single point of contact for ultimate accountability.
Common Questions
What HR leaders ask about AI coaching
How is AI coaching different from AI therapy?
naia is an AI coach for workplace wellbeing and performance. It helps people manage everyday pressure, build resilience, and prepare for demanding moments. It doesn’t diagnose or treat mental health conditions, and it isn’t a substitute for a licensed therapist. Coaching and therapy are different work, and naia stays on the coaching side of that line.
Can managers or HR see an employee's individual data?
No. Personal conversations and individual insights stay fully owned and controlled by the individual, and organizations never see them. Leaders receive anonymized wellbeing trends across teams, so they can see where pressure is building without looking over anyone’s shoulder.
How do you measure the ROI of an employee wellbeing program?
naia’s anonymized team insights give you a baseline and a trend line: where stress is building, how coaching engagement develops, and how wellbeing indicators move over time. Felix Global helps you connect those signals to the numbers your organization already tracks: retention, absence, and productivity. That way the program’s value shows up in terms a leadership team recognizes.
How long does it take to roll out wellbeing coaching across a company?
The typical path is a pilot in one function or region, then a staged expansion shaped by what the data shows. Felix Global and the Relief AI team handle implementation and integration. Where you need it, Felix Global can support change management, communications, and manager enablement as an added service. Because naia works through voice, video, or text in 50+ languages, scaling is an organizational exercise rather than a technical one.
Does AI coaching actually work for burnout and resilience?
naia’s coaching is built on the RELIEF® framework, 30+ years of behavioral research, and trained on a decade of human coaching data. The same diagnostic approach is used by Olympic athletes preparing under real pressure. In practice, it helps people recognize stress signals early and build the habits that keep burnout from compounding.
Let’s talk about naia for your organization.
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