naia
AI Coaching for Employee Well-being & Performance
Helping people stay resilient, focused, and ready to perform.
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In partnership with naia Relief Inc. • 30+ years of behavioral science • Enterprise-grade privacy & security
AI coaching for employee well-being and performance in every pocket.
naia is not a general chatbot. naia knows you.
Available everywhere your people are. Built to feel like a conversation, not a tool.
- Voice, video, text. Interact however feels natural
- Available 24/7, 365 days. Zero days of absence
- 100+ languages. Scalable across borders and cultures
- Memory function. Remembers context and continually learns
- Enterprise-grade security. End-to-end encryption & access controls
- Organization-level insights. Well-being patterns, no personal data exposed
A new approach to workplace performance and well-being.
Coaching usually stops at the leadership team. Felix Global has partnered with naia Relief Inc. to bring naia, an AI-powered performance and well-being coach, to organizations that want every employee to have one. Built on 30+ years of behavioral science from the Scheelen® Institute and a decade of human coaching data, naia gives every employee private, on-demand access to science-backed coaching while giving organizations anonymized insight into organizational well-being trends. Well-being and performance are deeply connected: when people can manage pressure and approach challenges with greater clarity, they feel better and can perform better.
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30+
Years of behavioral science
100+
Languages supported
24/7
Always on, 365 days
10 yrs
Of human coaching data
Why naia
Why organizations invest in naia
Where naia pays back: performance, people and risk.
Performance
Performance in the moments that matter
A sales pitch, a negotiation, a project deadline. People can rehearse with naia first, including role-playing the situation. Managers use her to prepare for 1:1s, performance reviews and managing up.
People
Keep the people you can’t afford to lose
Burnout drives attrition, and replacing someone costs more than keeping them. naia helps people work through challenges before they become reasons to leave.
Risk
Steadier decisions
Stress and fatigue change how people decide, and in many roles a mistake is costly. naia helps people notice when pressure is coloring their judgment, and helps them reset before it matters.
Coaching for everyone
naia gives every employee a private coach they can use any time, from preparing for a high-stakes meeting to managing a stressful week, and per-user pricing makes that practical at scale.
Built on a validated assessment
naia’s coaching is grounded in RELIEF®, so her guidance reflects how each person handles pressure and challenges. She supports performance and well-being in the same conversation.
One coach.
For all of your people.
Whatever their role, every employee has a private space to talk with naia.
What naia delivers
naia combines behavioral assessment, AI coaching and organizational insight in one platform, built to strengthen performance, resilience and retention.
Peak performance starts with the mind.
Whether on the field or in the boardroom, naia helps individuals understand how they respond to pressure, manage stress, and stay mentally prepared to perform. The same assessment framework trusted by Olympic athletes is available to your leaders, managers, and high-stakes performers: focus, confidence under pressure, emotional regulation, and sharper decision-making.
Four dimensions naia reads
Handle pressure
How people respond under competitive stress, deadlines, and high-stakes moments.
Process feedback
How constructive criticism is internalized and applied to personal growth.
Respond to setbacks
Resilience patterns after losses, missed targets, or underperformance.
Stay motivated
What drives sustained effort through long cycles, transitions, and plateaus.
Recognize, manage, and prevent burnout.
Constant pressure, high expectations, and the pace of modern work can lead to fatigue, anxiety, and reduced performance. naia helps employees recognize early stress signals and build healthier ways to manage demanding environments: privately, on their schedule, in their preferred language.
Building stronger habits for managing pressure.
Beyond short-term support, naia helps individuals develop strategies that compound over time: emotional resilience, energy management, focus and recovery. For organizations, that means a proactive approach to burnout prevention rather than reacting after it has already cost you people. Felix Global helps you build the program around it.
See what your people need before they ask.
naia delivers anonymized well-being trends and stress indicators across the organization, never individual or team-level data. Leaders see where pressure is building and how interventions are working. Felix Global helps you turn those insights into action through the broader talent and culture strategy work we do.
Powered by naia Relief
Built on proven behavioral science.
naia is powered by the RELIEF® framework, a behavioral assessment methodology refined over three decades. naia translates that science into real-time, personalized coaching available to every employee, every day.
Evidence-Based Framework
- Stress resilience
- Leadership psychology
- Human performance
Academic Backing
- Validated by leading European universities
- Society for Stress Prevention
30+ Years of Research
- Proven methodology
- Real-world application
- Scalable across populations
naia translates decades of behavioral science into scalable, real-time performance support for every employee.
The naia baseline
What the RELIEF® assessment measures
naia’s coaching is grounded in the RELIEF® assessment, which builds a personal baseline across four areas.
Stressors & strains
Where stress originates and how hard it hits
Cognitive & emotional amplifiers
How people intensify their own stress
Meaning, motivation & engagement
Including leadership and workplace context
Resilience, coping & a stress index
Existing resources and burnout risk
Your Personal Stress Index, tracked over time
The employee experience
How naia works
Understand
A science-based assessment sets each user’s behavioral baseline.
Coach
Real-time conversations and guided exercises build resilience, 24/7.
Perform
Coaching for focus, decisions, and confidence under pressure.
Trust by design
Privacy and data ownership
Personal data stays private
All personal conversations and behavioral insights remain fully owned and controlled by the individual user. Organizations never have access to personal data.
Enterprise-grade security
naia is built on enterprise-grade security and privacy, with end-to-end encryption, strict access controls, and compliance with leading data protection and privacy standards.
Anonymized insights
Organizations receive only anonymized well-being trends and stress indicators across the organization, never individual data.
Where naia performs
Trusted where performance matters
In sport · As featured in Cosmopolitan
“
Working with naia has become an important part of my preparation. To perform at my peak, I need to filter that noise and stay centered — naia helps me structure my thoughts, reflect with clarity, and stay mentally disciplined.
Johannes “Hansi” Lochner
Olympic Gold Medalist · Cosmopolitan, February 2026
In the enterprise
“
I just had my first session with naia and I’m truly impressed. … naia appears highly attentive and quickly creates a sense of trust and connection. Her tips and recommendations are well-founded, and she consistently refers back to the assessment.
Global HSE Manager
A global pharmaceutical company
Felix Global works with organizations to bring the same science behind elite athletic performance into the workplace, building resilient teams that perform under pressure.
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Proving the value
Examples of how we measure naia’s impact.
Adoption and use
- Adoption and active users
- Usage by channel: voice, video and text
Well-being
- RELIEF® assessment scores, test and retest
- Stress levels across the organization
People outcomes
- Attrition, absence and leave
- Engagement scores, where you already survey
The Felix Difference
Why deploy naia with Felix Global
naia is a powerful platform. Getting real value from it inside an organization takes more than a software rollout. It takes the people-strategy expertise to embed it where it matters, communicate it credibly to employees, and connect the insights to broader talent decisions. That’s what Felix Global brings.
Well-being shows up on the P&L as absenteeism, turnover, and performance decline. naia is built to get ahead of all three.
Globally, an estimated 12 billion working days are lost to depression and anxiety every year, at a cost of US$1 trillion in lost productivity. World Health Organization, 2024
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- ✓Human capital depth. Decades of experience designing talent and culture programs for organizations across industries.
- ✓Adoption support. When you need it, Felix Global can add change management, communications, and manager enablement services to make the program land.
- ✓Connected to your talent strategy. naia insights inform the rest of what we do for you: recruiting, development, transition, leadership.
- ✓Trusted partner. With 35+ years of experience and a commitment to long-standing customer relationships, Felix Global is your single point of contact.
Frequently asked questions about AI coaching
What is naia?
naia is an AI-powered performance and well-being coach from naia Relief Inc., brought to North American organizations by Felix Global. She’s a digital human who gives employees private coaching by voice, video, or text, 24/7, in 100+ languages. Her coaching is grounded in the RELIEF® assessment and 30+ years of behavioral science.
How is naia different from ChatGPT, Claude, or other general AI tools?
ChatGPT and Claude are general-purpose AI assistants: generalists, knowledgeable on many topics. naia is a specialist, built for one job: coaching people on performance and well-being. Her knowledge base is written and maintained by psychologists, and her coaching is grounded in the RELIEF® assessment and 30+ years of behavioral science. She can draw on a person’s RELIEF® results and past sessions, so coaching builds over time, and she works within defined coaching boundaries. Conversations stay private and are never used to train public AI models.
How is AI coaching different from AI therapy?
naia is an AI coach for workplace well-being and performance. She helps people manage everyday pressure, build resilience, and prepare for demanding moments. She doesn’t diagnose or treat mental health conditions, and she isn’t a substitute for a licensed therapist. Coaching and therapy are different work, and naia stays on the coaching side of that line.
Can naia be offered with or without an EAP?
Yes. Organizations can offer naia directly through the business, separate from any EAP, or alongside an EAP or other benefit. Either way, she’s an upstream, preventive resource: a coach, not a clinician, helping people address everyday stress and performance issues early, before they become more serious. Professional or clinical intervention stays with EAPs and clinical services.
Can organizations offer naia to their clients or members?
Yes. Beyond their own employees, organizations can offer naia to the people they serve. Financial institutions can offer her to clients, benefits companies can include her in their group benefits packages, and associations and alumni networks can offer her to members. Talk to Felix Global about how that would work for your organization.
What happens when an issue is outside naia's scope?
naia operates within clearly defined coaching boundaries. When an issue may require professional, clinical or emergency support, she follows established safety protocols and directs the individual toward appropriate resources.
Can managers or HR see an employee's individual data?
No. Personal conversations and individual insights stay fully owned and controlled by the individual, and organizations never see them. Leaders receive anonymized well-being trends at the organizational level, so they can see where pressure is building without looking over anyone’s shoulder.
How do you measure the ROI of an employee well-being program?
naia’s anonymized organizational insights give you a baseline and a trend line: where stress is building, how coaching engagement develops, and how well-being indicators move over time. Felix Global helps you connect those signals to the numbers your organization already tracks: retention, absence, and productivity. That way the program’s value shows up in terms a leadership team recognizes.
How long does it take to roll out well-being coaching across a company?
Once an organization decides to move forward, the typical path is a targeted pilot followed by a planned expansion across the organization. Felix Global and naia Relief Inc. handle implementation and integration. Where you need it, Felix Global can support change management, communications, and manager enablement as an added service. Because naia works through voice, video, or text in 100+ languages, scaling is an organizational exercise rather than a technical one.
Does AI coaching actually work for burnout and resilience?
naia’s coaching is built on the RELIEF® framework, 30+ years of behavioral research, and a decade of human coaching data. The same assessment approach is used by Olympic athletes preparing under real pressure. In practice, it helps people recognize stress signals early and build the habits that keep burnout from compounding.
Get started
See what naia can do for your people
Talk with Felix Global about your goals and the people you want to support, from one team to the whole organization.
See naia in action
A walkthrough of naia with our team, shaped around your organization and the people you want to reach.
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Try naia for free
Trial access so you and your stakeholders can experience naia firsthand before you decide.
Ask about a free trial
Let’s talk about naia for your organization.
Tell us about your organization and we’ll set up a demo or a free trial.
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