Recruiting and reshaping a sales force



for 106 roles



to fill all positions



among new hires in the first 60 days

Key Take-aways

  • Sourced over 2,000 applications to fill 106 roles.
  • Filled all roles within 81 days
  • Only 8% turnover rate in first 60 days.


The client is a family-owned company that has been a visionary leader in making whole food-based supplements since 1929. They are committed to clinical science that advances health and changes lives through whole food-based nutrition. Using regenerative farming practices and advanced manufacturing technologies designed to protect the vital nutrients found in each ingredient, the company produces both raw materials and more than 300 high-quality supplements in its certified organic manufacturing facility out of Palmyra, Wisconsin.


In 2022, the company kicked off  “Salesforce Optimization” efforts which included hiring for a new 100+ employee sales organization.  As part of a strategic company-wide initiative, they set out to create an internal, fully employed salesforce that could speak to a broader audience while bringing science, research, and data to all conversations with current and prospective clients. This was a significant change from the previously used independent dealer salesforce model. This effort was part of a long-term strategy intended to enable sustained growth in the decades to come.

Impact & Results

Felix was able to make a positive and lasting impact on the client’s Sales Organization that will help drive growth for years to come and enable the company to achieve their vision of “changing lives.” The Felix team helped to hire top talent and ensured new hires fit not only the technical requirements of the role but were also strong promoters of the company’s vision and exhibited their core values. 

How Felix Made A Difference
  • Brought an integrated solution– deploying an experienced team which included Talent Acquisition, Talent Development and Talent & Organizational Performance.
  • Provided hands-on support for critical communications announcing the organizational change to internal leaders, internal employees, external stakeholders and customers.
  • Designed a customized hiring process and created the structure and resources necessary for stakeholders to adhere to the process, resulting in a consistent candidate experience.
  • Recruited for 100+ roles – from sourcing to offer – creating an internal sales function based on modern, performance-driven and industry-leading sales strategies that will drive profitable results for the organization.
  • Utilized Predictive Index assessments to screen qualified talent that aligned with expectations for specific roles.
  • Leveraged Predictive Index hiring and interview guides to ensure candidates aligned to culture and requirements of the new salesforce organization.

Our Approach Is Everything

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