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>What does Felix do? - FelixLive! ™ online focus groups


FelixLive!


Felix uses a revolutionary new way to connect decision makers with the people whose feedback and opinions matter most. FelixLive! ™ is a web-based decision-support tool that helps connect decision makers with up to 300 stakeholders world-wide to solicit real-time, interactive feedback in a dynamic, easy-to-use forum.


Imagine hosting a very large focus-group discussion where participants can be located almost anywhere on the planet using the Internet to connect to the discussion. Participants see and hear multi-media presentations, respond to prepared and extemporaneous survey questions and see other group members' responses to open questions. Participants report that the sense of anonymity provided through FelixLive! ™ makes them feel comfortable to give honest answers - answers they may not have given if they were in a group setting where others would know who said what. We also notice participants don't fall prey to "focus group syndrome" which often taints traditional focus group results when individuals begin to follow the lead of a strong-willed participant.


Unlike conventional survey tools, moderators can create ad hoc "drill down" questions on the fly to explore unexpected or interesting trends or individual responses that arise during the discussion.


All without anyone boarding a single airplane, spending a single night in a stuffy hotel room or being away from work/family for longer than the length of the session. No travel. No mess. No problem.